[PHASE2.4]: CAPTURE LEADS
Once you start getting traffic, it's time to collect leads. The easiest, PROVEN way to collect information and build leads online is to give away valuable content for free in exchange for an email. You can use that email and that subscriber's interest to offer and upsell appropriate products and services that will serve your customers while earning you income. In order to figure out what to offer for free, where, and what to say to get the best conversions from visitors to leads, you'll need to take advantage of powerful tools like Google Anayltics which will allow you to see exactly how visitors are behaving on your site. You'll know where they love to go most, what they click, how long they stay, and all of this information will help you design the perfect sales funnels to capture interest and leads from your targeted traffic sources. There are many services that will help make lead capturing easy by giving you well built systems and tools that can plug into any website. You can build and manage your own list, but if you've never done it before it can save you a lot of time to seek out a service like MailChimp that will help you set up lists, capture forms, lead pages and more. Similar services are offered by Constant Contact, Vertical Response, Aweber, Get Response, and more. Take a look at those to find the best for your needs and get after it, start building your list TODAY. Instapage, Leadpages, and Kajabi are three examples of sites dedicated to helping you capture targeted traffic and turn them into leads by using beautiful and effective Lead Capture Pages. Active Campaign and Unbounce.
[PHASE2.5]: SYSTEMIZE SALES
Who knew that receiving money online isn't as easy as getting handed cash in person? Turns out you'll need a little help to start taking legitimate payments using a PAYMENT GATEWAY that your customers know and trust. One of the best known worldwide is PayPal. I've been using it over a decade and it's recognized nearly everywhere; your customers will feel comfortable purchasing through PayPal since they're offered purchase protections and it's a company they know and trust. I've sold a LOT of stuff using PayPal and I can't say enough good things about them, but the truth is that there are other options out there that can add a little zing and pep to your sales processes. There are a LOT of alternatives, I wouldn't recommend spending too much time looking unless you're just after some specific feature you can't find with one of the main payment processors. You can also check out Amazon Payments for a quick and easy way to start taking payments online using a provider that is well know and trusted. The list goes on with providers I can recommend for various features, check them out and see if any can offer improvements to the ways you take money online. Square can help you take payments in person as well as online, and when it comes to plugging in your payment systems across the web other sites like Flint, AuthorizeNet, Wufoo (this is awesome, it can help you build beautiful functional forms that also accept payments), Braintree, Payoneer, Payza, Zapier (a very intersting site for linking your sales sites together), and 2CheckOut can give you backups and alternative gateways for taking payments. If you want to start working with digital currencies like BitCoin, checkout BitcoinPay, CoinBase, and BitPay.